Print Design for Families Growing in Gratitude

Skills Used
Brand Identity · Print Design · Visual Storytelling · Accessibility · SEL-Informed Design

Project Objective
Support a family-focused social-emotional learning (SEL) initiative with engaging, research-backed print materials.

My Role & Process
I developed a warm visual identity and designed a series of age-specific booklets to help families explore gratitude and generosity at home. Materials included four activity guides, a reflection journal, and outreach assets—each tailored for accessibility and ease of use. The flower-themed logo, inspired by the CES starburst, visually connected the project to CES’s broader mission of growth and care.

Impact
Following the project, 92% of families reported continuing conversations about gratitude and generosity with their children.

Deliverables
Visual identity · Activity booklets · Gratitude journal · Fact sheet · Web graphics · Outcomes poster

Funded by the Greater Good Science Center at UC Berkeley.

The Growing Gratitude & Generosity logo is a flower inspired by the Collaborative for Educational Services starburst, designed to feel nurturing and growth-oriented.

The complete suite of age-differentiated activity guides, designed for accessibility and ease of use by families at home. Available in English and Spanish. 

Cover of the reflection journal.

Outcomes poster highlighting the programs impact: 92% of families reported continuing conversations about gratitude and generosity.