STEM@Work Paid Internship Program
One Identity System. Six Years. 323 Students Placed.
Skills Used
Logo Design · Brand Identity · Print Design · Publication Design · Social Media Graphics · Campaign Design
Project Objective
The Collaborative for Educational Services needed a brand identity for a new paid STEM internship program. The challenge was dual-audience: one visual system had to feel aspirational to high school students and credible to employers and funders simultaneously.
My Role & Process
I designed the logo and full brand identity from the ground up, building a circuit board motif that referenced STEM fields without feeling cold. Working within CES's existing brand colors, I developed a sub-brand that felt distinct to STEM@Work while staying clearly within the CES family. From there I designed all program collateral: recruitment poster, employer brochure, fundraising documents, and letter template. Most recently I designed a 10-card social media carousel extending the identity nearly six years after its launch.
Impact and Deliverables
The STEM@Work identity has been in continuous use since 2019. In that time the program placed 323 students, achieved a 98% completion rate, and put over $600,000 in wages into students' hands. 75% of participants came from underserved communities.
The STEM@Work mark, built on a circuit board motif that references STEM fields without losing warmth. Developed as a sub-brand within the Collaborative for Educational Services visual identity.
A trifold brochure designed for employer outreach, making the case for paid internships with program benefits, participation incentives, and contact information.
Large-format poster distributed to high school guidance offices across Franklin and Hampshire counties, designed to speak directly to students considering their first professional experience.
Instagram carousel extending the STEM@Work identity into digital content — featuring student voices, program impact statistics, and a fundraising call to action.