DESIGN THAT BRINGS FRESH FOOD AND OPPORTUNITY TO EVERY NEIGHBORHOOD

Skills Used: Bilingual design, community-centered branding, environmental graphics, public health communication

Project Objective
Promote a series of mobile farmers’ markets in Amherst, MA to increase access to fresh, local food in communities identified as food deserts.

My Role & Process
I collaborated with a local food access initiative to develop a cohesive visual identity and set of outreach materials that could resonate across linguistic and cultural lines. All materials were designed in English and Spanish to ensure accessibility and relevance, using bold visuals and clear messaging to encourage participation from underserved neighborhoods.

Impact
The bilingual outreach campaign helped raise awareness of the mobile markets’ presence and offerings, increased community participation, and supported local food equity efforts.

Deliverables

• Bilingual signage and market branding

• Bus advertisements

• Door hangers for neighborhood outreach

• Social media graphics

Skills Used:
Bilingual design, event promotion, graphic design, community engagement

Project Objective
Support local food entrepreneurs, especially from underrepresented communities, by promoting educational workshops that build skills and foster business growth.

My Role & Process
I designed accessible, bilingual (English and Spanish) flyers and social media graphics to promote the workshop series. The materials were crafted to reach a diverse audience and encourage participation through clear, culturally responsive messaging.

Impact
The promotional campaign increased awareness and attendance at workshops, helping food entrepreneurs develop key business skills and connect with community resources.

Deliverables

• Bilingual flyers

• Social media graphics