Mind and Life Institute

WHERE CONTEMPLATIVE SCIENCE MEETS CONSIDERED DESIGN

Skills Used
Graphic Design · Brand Development · Print and Digital Collateral · Visual Identity Systems · Web Design Support

Project Objective
Create a cohesive visual identity system and design a variety of materials to support the Mind & Life Institute’s mission of bridging science and contemplative wisdom.

My Role & Process
As the in-house designer, I was responsible for designing event invitations, brochures, social media graphics, email newsletters, annual reports, and front-end website updates. Although the organization had an existing visual identity, it lacked formal brand guidelines, so I developed a comprehensive set of guidelines to ensure consistency across all platforms and materials.

Impact
The new brand guidelines and cohesive visual materials strengthened the Mind & Life Institute’s public presence and helped unify communications across digital and print channels, supporting its mission to foster understanding and positive change.

Deliverables
Brand guidelines · Event invitations · Brochures · Social media graphics · Email newsletters · Annual reports · Website updates